Best of email marketing

Email marketing is utilized by thousands of businesses of all sizes across the globe. Here are some top reasons which make email marketing one of the best marketing tool:

1. Low-cost
One of the most obvious benefits of email marketing is its lower cost compared to mainstream marketing channels. Email marketers can get big returns by investing small in specialist software like Juvlon to automate, track and evaluate their emails.

2. Targeted campaigns
Email marketing is one of the only channels that consumers ask to receive. Opt-in campaigns allow for much higher conversion rates as a business is only targeting those who already have an interest in their brand.

3. Segmentation
Email list segmentation works fantastically for brands who gain information about their subscribers. Studies have shown that marketers who use this tactic often boast improved engagement rates as a result.

4. Easy to track
The email marketing software will allow you to track open, click-through and conversion rates, making it simple to spot how a campaign can be improved. These changes can be made almost immediately too.

5. Immediacy and Return On Investment
Due to the immediacy of email, a business can start seeing results within minutes of its emails being sent. Also, the main reason that most businesses invest in email marketing is the fantastic return on investment.

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