Google made a big announcement on 30th January 2012. Well, it wasn’t just Google, the announcement actually came from fifteen leading email service and technology providers, that they are all fighting spam and phishing together, in a big way, by forming a new email authentication standard. If you are in any way connected with digital marketing, or email marketing here is a short post on what how and why of this important development.
We have recently introduced a new feature in Juvlon called the “Pre- Header”.
What’s this? It’s the text that will appear above all other content of the email.
Here is where you put your pre-header when you log in to Juvlon:
And here is how it will appear:
Why is this important? Many email clients like gmail, hotmail show a bit of the content, like a peek, before the email is actually opened. Gmail calls it, snippets.They look like this:
Why is this important? This is a good way for letting your readers know what to expect in the email. Done right, it helps improve open rates.
Instead of getting the typical “Click here to view this email online” you can have something more relevant for your readers. Stay tuned, more features are lined up this year!.
I think the most typed words in January are “Happy New Year” and “Trends”. Come January everyone is predicting what to expect in the year ahead. It’s not even a week I have read some interesting advice and trends on what to expect in digital marketing this year. I found an interesting report which makes for a good sensible reading. I recommend it for digital marketers. I have also complied is a list of 5 good articles you may want to read on the trends in 2012 for Digital Marketing.
My recommendation to you? Just do ONE thing. I promise you it will have a massive impact on your marketing efforts.
But first here is the gist of popular trends on what to expect in 2012: Continue Reading >>
December is the time when you say “this year is over already!” and then make plans for your New Year resolutions. I have made 3 very important resolutions for the New Year and am waiting patiently for January 1. I can’t start working on them today. They just have to be started on January 1st you know. I am like that only.
Looking back on the year, that’s over already, I feel happy that we’ve done a lot of new things at Juvlon. Our team has increased, we have clocked huge growth during the festive Diwali season, and online registrations are touching a new high every month. In fact, the general mood of the eCommerce Industry in India is upbeat. There is a whole legion of small to medium business online that are using “Business Enabling Tools” to keep pace with their growth. What is more interesting is most of these New Business Enablers are either free or at a very low cost for basic business operations to function. Continue Reading >>
The Direct Marketing Association released Power of Direct economic impact study in October. (The Direct Marketing Association (DMA) is a trade association of businesses using and supporting multichannel direct marketing tools and techniques. It represents companies in the US and 48 other nations).
Email is bringing in $40.56 for every dollar spent on it this year, according to the DMA.
This is compared to
Commercial email is expected to drive $63.1 billion in sales this year, compared to $57.8 billion last year, according to the study.
The DMA projects email to drive $67.8 billion in sales in 2012 and $82.2 billion in sales in 2016.
Here is one more source for more reading: The Magill Report
For all you evil generals who want to blow up the Email Marketing universe here is our revenge:
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