Did you send out one big image-advert in your email to your readers again?

Granted, your campaign creative was great, but does this happen to you too often? If you are short on staff and time here is a post that might just help organize your writing:

1 Structure: Think of your email like a magazine or newspaper. Create two-three big sections. People can then build up a relationship with it and skim read it easily.

2. Visual: Use headlines,  small images and text introductions. Give ‘read more’ links so that readers can skim quickly and choose to click and read stuff they are interested in.

3. Relevant: Keep the content on topic. No essays. Be to the point. Keep the text short; up to two sentences in a line.

4. Useful: Give topical information that the reader can actually use.

5. Call to Action: Whats the objective of your email? Keep that button loud and clear in the email. Continue Reading >>

I made a presentation on 13th April 2012, at the 8Th Marketing Conclave hosted by IAMAI. The topic was Email Marketing an Unsung Hero. Here are the slides of the presentation where I talked about some email examples, best practices and some new apps around email.

Have you been sending the standard email format month on month to all your audience? How can you keep their interest levels up? What should you do when your readers never open, read or respond to your email?  Here are a few thoughts.

Re-Engagement:
Define who you term as a non-responder.  Are they not opening your email, are they not clicking on the email? Over what period of time?  Is a 12-18 months is the appropriate window of time to measure this? Perhaps if you track when you received permissions, that would be a better way to judge, is it not?

There are a lot of reasons why people don’t respond to email but non-responder may not necessarily be a non-buyer. Perhaps some people choose to not engage through email. The non responders to have an impact on deliverability, though. If a large percentage of your email audience does not engage with you at all, over a long period of time, then overall the ISPs may start filtering your messages as junk. You may have noticed that the daily deals, or news emails that you don’t open anymore start landing in your junk folder.

A re-engagement strategy will be a good idea to get your audience to respond. Continue Reading >>

Google made a big announcement on 30th January 2012. Well, it wasn’t just Google, the announcement actually came from fifteen leading email service and technology providers, that they are all fighting spam and phishing together, in a big way, by forming a new email authentication standard. If you are in any way connected with digital marketing, or email marketing here is a short post on what how and why of this important development.

Continue Reading >>

We have recently introduced a new feature in Juvlon called the “Pre- Header”.

What’s this? It’s the text that will appear above all other content of the email.

Here is where you put your pre-header when you log in to Juvlon:

And here is how it will appear:

Why is this important? Many email clients like gmail, hotmail show a bit of the content, like a peek,  before the email is actually opened. Gmail calls it, snippets.They look like this:

Why is this important? This is a good way for letting your readers know what to expect in the email. Done right, it helps improve open rates.

Instead of getting the typical “Click here to view this email online” you can have something more relevant for your readers. Stay tuned, more features are lined up this year!.