Juvlon was at the Franchise India Conference held on 21st and 22nd May 2011.  It was amazing to see the energy at the event. We saw and met many aspirants who want to become entrepreneurs and start a Franchise business. One of the speakers in the conference mentioned what everyone was feeling, that when you see the presentation from companies, their expansion plans and the eager entrepreneurs you feel that this is a great time of growth for India.

I made a small presentation to the energetic crowd on why digital media is important for small and medium enterprises and why Email is such an awesome channel.

Here is a copy of that presentation.

Over a lunch, of what now I wish had been nuts and grass, I had an interesting discussion with a friend on weight management and diet. I wanted to know his secret of losing 8 kilos in 2 months. As is usual in such cases, the losing party is enthusiastic and the gaining party is subdued.

As I sat and listened with a subdued mood, I realized Email Marketing too has a lot to do with his secret. Downing another sugared-piping-hot-boiled-to-death chai, my mood was lifted as I began to think of Email Weight.

What is Email Weight? Let me explain. Many of us have a half acknowledged feeling of guilt about our weight. It’s like a fog that quietly creeps and settles on our conscience on Sunday nights after dinner. It’s a small persistent voice that tells us that we’ve had a tad too much to eat over the weekend. Weight creeps slowly on us till one day when we rummage around for that old denim jeans and realize that it no longer fits.

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