Gmail service announced an update yesterday, about the way it will show the sender’s details in emails. Gmail will now display the sender’s name, email and also the name of the third party sending the email with a“VIA”tag.

Here is what Gmail has to say on its blog and answers:

“Gmail displays this information because many of the services that send emails on behalf of others don’t verify that the name that the sender gives matches that email address. We want to protect you against misleading messages from people pretending to be someone you know.”

If readers reply to the emails from the sender, or if they add the sender to their address book Gmail will stop displaying the full email address. However gmail “may” continue to show the via tag if the email is from a third party.

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So you have a good email list. You send out emails regularly. You look at your open rates and try to improve them.  What next? What more can you do? Here are 3 quick things you can do to improve your email marketing program….

1] Welcome Email

Readers are most engaged when they share their email with you.  Sending a welcome email helps reinforce that engagement.  Do send a welcome email as soon as possible.  It helps to thank the readers and tell them what content to expect from the newsletters.
The open rates and click rates for welcome emails are among the highest, so many ecommerce retailers include a welcome discount coupon. This gives an incentive to readers to purchase online when they are most engaged.

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I was very enthused to talk to a client who want to track email click throughs in their Google Analytics Report.  Email Marketing is slowly moving from sending a full image “blast” to “what can we do next”.  Don’t even get me started on what all you can do with the analytics reports!  That post is for some other time in this post I show you how to track your email campaigns in Google Analytics.

There is simple way you can track clicks from your links outside your website in Google Analytics, like from a banner on a certain website or a link in an email. You can track the clicks using the URL builder tool.

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