Have you been sending the standard email format month on month to all your audience? How can you keep their interest levels up? What should you do when your readers never open, read or respond to your email?  Here are a few thoughts.

Re-Engagement:
Define who you term as a non-responder.  Are they not opening your email, are they not clicking on the email? Over what period of time?  Is a 12-18 months is the appropriate window of time to measure this? Perhaps if you track when you received permissions, that would be a better way to judge, is it not?

There are a lot of reasons why people don’t respond to email but non-responder may not necessarily be a non-buyer. Perhaps some people choose to not engage through email. The non responders to have an impact on deliverability, though. If a large percentage of your email audience does not engage with you at all, over a long period of time, then overall the ISPs may start filtering your messages as junk. You may have noticed that the daily deals, or news emails that you don’t open anymore start landing in your junk folder.

A re-engagement strategy will be a good idea to get your audience to respond. (more…)