26 Email Marketing Tips To Remember


26 email marketing tips on eve of Republic Day by Team Juvlon

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1. Collect emails on your website
To keep your email list strong, you want to make sure new contacts are constantly coming in. While there are many ways to collect email addresses, one of the easiest ways is to set up a sign up form on your website. This simple form can ask people to sign up for your newsletter, or get a special deal in exchange for email addresses.

2. Ask for relevant information only
Make sure sign-up form asks only for relevant information you really need.

3. Automate your welcome email
When a new contact signs up for your list, you want to send a welcome email out within 48 hours to capitalize on his or her curiosity. However, it’s not always easy to keep track of new contacts, or send individual emails within a short time frame. That’s why automating your welcome email is a great move. New contacts get the information you want immediately, and you don’t have to create an email from scratch each time.

4. Keep your list current
People change companies and email addresses change frequently. Keep your list current by carefully tracking the bounce rate and non-deliverable emails.

5. Use text messaging to collect email addresses
Make your marketing efforts work together. Use a service, like Juvlon, that allows you to send text messages and emails to your customers. Send a text that asks for a new user’s email address, and send emails to current subscribers asking if they’re interested in receiving text messages.

6. Segment your email list
Rather than sending emails to your entire list, break it up into smaller groups. You can break your list up by demographics like age, sex or income brackets. You can also segment by buying frequency. Make a list of loyal customers and a list of inactive customers. By segmenting your list you can send targeted messages to each group.

7. Follow email codes
When it comes to sending promotional emails, there are a few rules you should follow: don’t use any false or misleading information, don’t use deceptive subject lines, and give recipients the chance to unsubscribe with ease. Breaking these codes could damage your reputation and aggravate customers.

8. Know your spam rules
Read up on Anti-sapm policy before you start your email marketing program.

9. Start a newsletter
If you haven’t already, start sending customers or clients a newsletter. This email, which should be sent on a consistent basis, should have three or four mini articles about your business. You can write about all kinds of topics. Consider writing about upcoming events, new employees, new products, special promotions and any other changes that are happening.

10. Keep your color scheme simple
You don’t want six colors in your email. Keep it simple. Select two colors that go together. We suggest using the same colors that are in your business logo. Since your email will contain your business logo, using the same colors throughout the email make for a streamlined look.

11. Make your emails responsive
If a campaign doesn’t show up on mobile devices, it’s not going to perform very well. Everything you send should be mobile-friendly.

12. Invite inactive customers back
Segment your list and pull out the contacts that haven’t made a purchase from you in 6-12 months. Create an email specifically for this group of customers that offers an incentive for them to buy again. Try a discount or a gift with purchase. Check out this blog post, “4 Emails You Can Use to Re-Engage Inactive Customers,” for more help.

13. Reward your loyal customers
It’s easier to keep current customers coming back for more than it is to find new customers. So, treat your loyal customers to a can’t-pass-up deal now and then. You could offer a discount on their next purchase, a free consultation, a gift or an opportunity to try a new product.

14. Mix campaign styles and methods
To avoid having your email campaigns under perform, consider mixing up campaign styles and methods. As you test different email components such as delivery days, content angles, surveys, and fulfillment pieces, you will start to learn what your
customers are responding to. By always keeping your content and methodology fresh, you will have a better chance of keeping your readers engaged.

15. Use urgent language
When you create an email, make sure you create a sense of urgency. You want recipients to act as soon as they open your email, so choose words that encourage swift action. Use short phrases that are in the present tense. Try phrases like this: Shop Now, Sign Up Today, Take Advantage of the Offer Now, This Deal Expires at Midnight, Get Your Free Consultation.

16. Send emails that advertise new content
Did you just write a new blog post, or add information to your website? If so, promote the new content via email. A lot of business owners send promotional emails, but forget to send emails that advertise things like a how-to guide on their blog or a new return policy on their website.

17. Keep Your Text Short and Simple
Most users aren’t going to read the full text of your email. They’re going to scan it for key points that they may be interested in. Keep your text short and simple.

18. See what others are doing
Take a few minutes and sign up for email newsletters from competitors. Choose a few on your favorite hobby or a topic you’re interested in too.

19. Develop a marketing strategy
Before you create the right message, develop a marketing strategy that addresses goals and objectives.

20. Work on Holiday Emails Ahead of Time
The next time a holiday rolls around and you plan to send a promotional email, take a few extra minutes to create an email for the next holiday. You can use the same template; just make a few content tweaks. Use automation tools to schedule both to send to your customers.

21. Make email and social work together
When you send out an email to your customers, share the same message on your social channels. For example, if you send an email out about a free webinar happening next month, be sure to post that information on Facebook and Twitter too.

22. Boost open rates with creative subject lines
Your subject line can encourage or discourage a subscriber to open your email. How do you encourage people to open your emails? Create a short, attention-grabbing subject line. Keep it to about 50 characters and be creative. Tell readers about the deal that’s inside, or try quoting a movie or a song. Bottom line: be honest and creative and your customers are more likely to open your emails.

23. Position call-to-action appropriately
Usability studies show most people won’t look beyond the first screen. So postion your call-to-action appropriately.

24. Testing
To achieve optimal results from your email marketing campaigns, testing is a requirement. Consider testing subject lines along with standard A/B testing to ensure the right message goes to your prospects’ inbox. You can also test other elements including: images, change in copy or other small revisions.

25. Track your success
Sending emails without tracking your success is like flying blind. By checking your analytics, you’ll know how well your emails are doing and be able to make changes to improve your success. Aside from checking the metrics provided by your email platform, you can also use Google Analytics for a more in-depth look. Learn more from this article on the Juvlon blog, “How to Use Google Analytics to Measure Your Email Campaign.”

26. Use email marketing to accomplish what email does best
Increase revenue, generate leads, strengthen customer relationships, increase website traffic, and build brand awareness.

Wishing you all a Happy Republic Day!

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About the Author:
Smita More is a marketing professional and drives marketing activities for Juvlon – Email Marketing Software. Connect with Smita on LinkedIn.