Tips how Email can grow your travel biz
This is and will always be a challenge for any business, including travel and tours. Renting third-party lists is a legit and fruitful way to acquire new customers. There are several organizations who have their own nurtured lists of active subscribers and are willing to send your promotions on their lists. These lists are called third-party lists. Sending your holiday newsletter to such lists is called renting third-party lists. It usually comes at a cost of per email sent. Juvlon, the email marketing software, connects you to legitimate third-party list rentals.
You need to make sure you choose a relevant third-party list (as targeted as possible) and create interesting content, so that subscribers of the list click on your email and provide you with their contact information. With a third-party list you get a base of potential customers who you advertise upon. You don’t get contact details of the third-party subscribers just because they view your email. You need to make sure your content is compelling enough for them to call you or ask you to call them. For tips on maximizing your return on third-party lists, read my blog on third-party lists
Most vacationers plan for their next holiday destination even while they are enjoying their current vacation. Once your customers return from their holidays, its the best time to make that most important feedback call and get their preferences for their next destination.
From here on, use email marketing to nurture their preferences. Have your content ready to nurture customers who want the hills of Simla or the beaches of Goa or that adventure holiday in Thailand. Not just with existing customers, make sure you get preferences from walk-ins or call-ins and use email marketing to help make their mind.
For those customers who have no preferences specified, send a general email with multiple holiday options and watch what they click. Any email marketing software, including Juvlon, will give you click-through analysis of your emails. Their click-throughs will automatically give your their preferences.
You will see high email click-throughs for content that is targeted to your customers’ preferences. There will be several customers who will repeatedly click on similar content, ie, the same holiday destination. Close the deal with an email for a phone appointment or a meeting to finalize their plans.
Once a customer clicks on a holiday destination in your email, make sure you have the follow-up content for that destination ready. The content should out to that individual customer immediately as a follow-up email. This is called a triggered email. Triggered emails have high response rates and provide you with customers that are highly mature in your sales pipeline. Juvlon provides the facility of triggered emails on clicks.
Email marketing will get you results if done right. Juvlon, the email marketing software, can get you results you deserve from your email marketing.