4 Benefits of Email and SMS Automation


Every small business owner wants marketing solutions that are convenient and effective. You need tools that attract customers and keep sales rolling in, but you can’t spend 24/7 working on marketing campaigns. After all, you have a business to run. That’s why you need automated marketing options.

Imagine setting up an account so emails automatically send to customers, and text messages are triggered to go out to your customers at a certain date and time. It can be done. Juvlon offers email and SMS (or text messaging) automation software. Feel free to check out the Juvlon website for more details.

Like every small business owner, you probably want more information about marketing automation before you commit to it. We get it. To help, we put together some research for you. Check out these four benefits to marketing automation.

You save time
When you automate your email and SMS messages, you’ll save a ton of time. You don’t have to sign into your email account and send individual emails to a select group of people. Then, follow that up by sending out individual SMS messages. When you automate, you can log into one account, set up emails and SMS messages to send out, and get on with your day.

You control the timing
When you automate messages, you set the date and time. You’re in control. You can check your email analytics and see what day and time gets the best conversion rates. Check your SMS metrics for the same information. Use the data to schedule your next email and SMS message.

Stay on top of leads
When you have prospective customers looking into your product or service, you want to act quickly. It’s important to stay on top of your leads and continue to encourage sales.

With automation, you can set up several campaigns in advance. For example, when a new customer signs up for your email list, set up a welcome email to hit their inbox within 48 hours. Next, set up an SMS message to land on their phone with an incentive to act, like a 20 percent off coupon or a free consultation for services. Set up another email to go out three days later that encourages them to follow you on social media.

All of these messages can be automated. Once you set it up, you can rest assured that your new contacts are being introduced to your business.

Set up personalized messages
In marketing, personalization is key. When an email or SMS message includes a name or a personalized message, it shows your customers that they are valued.

Plus, statistics show customers respond to personalized messages. According to Salesforce, personalized emails improve click-through rates by an average of 14 percent and conversion rates by 10 percent. As you create automated messages, you can add personalized touches.

If you’re looking for an automated marketing platform, check out Juvlon. You’ll have access to an easy-to-use email and SMS marketing platform.

Do you have questions about email or SMS automation? Feel free to ask questions in the comment section below.

lisa

About the Author:
Lisa Furgison is a freelance journalist and co-owner of a media company, McEwen’s Media. Find her on Twitter @lfurgison.