6 Common Mistakes When Creating Email Marketing Templates
Being in constant touch with your customer – current and prospective, is important if you need to run a business effectively. While a face to face meeting or phone interactions are beneficial, most times these are neither practical nor cost-effective. The most efficient way to keep in touch is via email and text messages.
Marketing with the help of email allows businesses to speak to customers directly, while customising these for viewers according to demographic attributes or interests. Email marketing enables you to communicate your message in an effective and efficient manner. However making an email marketing template that serves the business objective and communicates the right messages is important for the success of an email campaign. It is imperative that businesses keep in mind the common mistakes to avoid while creating their email templates. Some of the most common mistakes that email marketers need to watch out for are:
1. Not sending a welcome email: Welcome emails always get more click-throughs. Always send this so later in your communication with your customer you attract less complains for spam or unsubscribes. Not sending welcome emails could later snowball into attracting customer complaints on spams.
2. No attention to design: Whether an email marketing campaign is successful or not depends largely on the design of the email template. The email design should match your business or brand. Work with elaborate design and colour in a fashion newsletter but plain text emails are best when you are communicating information regarding a bank account statement.
3. Subject lines are long, boring and too descriptive: Boring or deceptive or too descriptive a subject line can drive prospective customers. Spend a lot of time on a subject-line – this will get your subscriber to open your email.
4. Long emails: Keep the length of the email communication optimal. The wordiness of the mail and number of images used in the email newsletter can influence how your viewer replies to your communication.
5. Sporadic email communication: Email communication works best when it confers to a timeline and is consistent. Don’t send emails only when you have something to sell, it can put your buyers off.
6. Not including an unsubscribe link: You need to give your subscribers the choice to unsubscribe. It does not only amount for a good marketing practice, but is also required by law that your emails have an unsubscribe link that actually works.
Email marketing can be very advantageous for businesses for promotion and telling customers about new products, services or events. Apart from being cost-effective, it is the best possible way to reach out to your customers with your message in the shortest possible time-span. Taking account of the common mistakes you need to avoid, one can create email communication that can get your business the best response from your customers.
About the Author:
Ranjib Gogoi working as a Web Design Lead with Niche Software Solutions Pvt. Ltd. for last 10 years and extensively associated with Juvlon Email Marketing since its inception. Connect with Ranjib on https://www.linkedin.com/in/ranjibgogoi