“Email = totally worth dating, engaging, marrying and having babies with.”— Avinash Kaushik
If you have dabbled in website statistics and analytics long enough, chances are that you have heard of Avinash Kaushik. He is the guru of Website Analytics and has been passionately blogging for a long time about how to makes sense of the website traffic data. I read his blog regularly. So, when I got to know that his latest post was on Email Marketing and not just on website analytics, I was like, yay!
(However, reading his book “Web Analytics 2.0” with enthusiasm openly in staff canteen, and trains has not improved my social standing in certain circles; But hey, he DMed me to write a review on it on Amazon — oooh Twitter thou allowest me to hob nob with the geek celebs!)
Here is what he says:
