“3 Things to do: send welcome email; start segmenting and track clicks in web analytics”
So you have a good email list. You send out emails regularly. You look at your open rates and try to improve them. What next? What more can you do? Here are 3 quick things you can do to improve your email marketing program….
1] Welcome Email
Readers are most engaged when they share their email with you. Sending a welcome email helps reinforce that engagement. Do send a welcome email as soon as possible. It helps to thank the readers and tell them what content to expect from the newsletters.
The open rates and click rates for welcome emails are among the highest, so many ecommerce retailers include a welcome discount coupon. This gives an incentive to readers to purchase online when they are most engaged.
