So you have a good email list. You send out emails regularly. You look at your open rates and try to improve them.  What next? What more can you do? Here are 3 quick things you can do to improve your email marketing program….

1] Welcome Email

Readers are most engaged when they share their email with you.  Sending a welcome email helps reinforce that engagement.  Do send a welcome email as soon as possible.  It helps to thank the readers and tell them what content to expect from the newsletters.
The open rates and click rates for welcome emails are among the highest, so many ecommerce retailers include a welcome discount coupon. This gives an incentive to readers to purchase online when they are most engaged.

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Over a lunch, of what now I wish had been nuts and grass, I had an interesting discussion with a friend on weight management and diet. I wanted to know his secret of losing 8 kilos in 2 months. As is usual in such cases, the losing party is enthusiastic and the gaining party is subdued.

As I sat and listened with a subdued mood, I realized Email Marketing too has a lot to do with his secret. Downing another sugared-piping-hot-boiled-to-death chai, my mood was lifted as I began to think of Email Weight.

What is Email Weight? Let me explain. Many of us have a half acknowledged feeling of guilt about our weight. It’s like a fog that quietly creeps and settles on our conscience on Sunday nights after dinner. It’s a small persistent voice that tells us that we’ve had a tad too much to eat over the weekend. Weight creeps slowly on us till one day when we rummage around for that old denim jeans and realize that it no longer fits.

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