The Direct Marketing Association released Power of Direct economic impact study in October. (The Direct Marketing Association (DMA) is a trade association of businesses using and supporting multichannel direct marketing tools and techniques. It represents companies in the US and 48 other nations).

Email is bringing in $40.56 for every dollar spent on it this year, according to the DMA.

This is compared to

• catalogs’ ROI of $7.30,
• search’s return of $22.24,
• Internet display advertising’s return of $19.72 and
• mobile’s return of $10.51.

Commercial email is expected to drive $63.1 billion in sales this year, compared to $57.8 billion last year, according to the study.

The DMA projects email to drive $67.8 billion in sales in 2012 and $82.2 billion in sales in 2016.

Here is one more source for more reading: The Magill Report

For all you evil generals who want to blow up the Email Marketing universe here is our revenge:

Image Credits: xkcd.com

Gmail service announced an update yesterday, about the way it will show the sender’s details in emails. Gmail will now display the sender’s name, email and also the name of the third party sending the email with a“VIA”tag.

Here is what Gmail has to say on its blog and answers:

“Gmail displays this information because many of the services that send emails on behalf of others don’t verify that the name that the sender gives matches that email address. We want to protect you against misleading messages from people pretending to be someone you know.”

If readers reply to the emails from the sender, or if they add the sender to their address book Gmail will stop displaying the full email address. However gmail “may” continue to show the via tag if the email is from a third party.

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Juvlon was at the Franchise India Conference held on 21st and 22nd May 2011.  It was amazing to see the energy at the event. We saw and met many aspirants who want to become entrepreneurs and start a Franchise business. One of the speakers in the conference mentioned what everyone was feeling, that when you see the presentation from companies, their expansion plans and the eager entrepreneurs you feel that this is a great time of growth for India.

I made a small presentation to the energetic crowd on why digital media is important for small and medium enterprises and why Email is such an awesome channel.

Here is a copy of that presentation.