How To Use Email Marketing To Boost SEO Results


Email marketing is considered as one of the most effective strategies in any marketing plan. It not only has the power to connect you with your audience and increase your ROI but also can boost your website traffic and search rankings. Confused? Well, you read it right! So how to use email marketing to boost SEO results?

We all know that Google doesn’t crawl emails. Also, your email marketing campaigns are not directly going to affect your website’s rankings. However, email marketing can affect the behavior of your users like getting them to share your content, commenting on it, engaging with it, or linking to it; which in turn affects your website’s search rankings.

Here are some ways in which you can boost SEO results using email marketing:

1. Reduces bounce rate

The bounce rate is the percentage of visitors to a particular site who navigate or “bounce” away after only viewing that individual webpage. Google and other search engines understand how long people stay on your visited page and what percentage of them leave immediately or “bounce” without checking out other pages on the website. Search engines consider it as a major ranking factor. Higher bounce rate can kill your search rankings.

Email can help you cut down your bounce rate. The only condition is you have to create great content. When you promote your content to your opt-in email subscribers list, they tend to show more engagement and interest in your content. Engagement with your website will lower your website bounce rate.

2. Social signals

Social media engagement do not impact search rankings directly but, search engines do understand if any post is getting more sharing, likes or comments. Search engines like Google count social signals for search engine rankings of the website. You could drive people explicitly to your social channels by sharing your content on social media pages and encourage them to comment on those channels, not just your blog. Also, social sharing can maximize chances of increasing website traffic with new visitors. Adding social sharing buttons directly to email can promote sharing directly from a newsletter.

3. For engaging audience

How about providing a precise and interesting snippet of your recent blog in your newsletter which links back to your site? Linking back to your posts in the newsletter makes users come back to your site over and over again. Having users that comment and share your pages is cherry on the cake; as it’s great for your ranking!

Search engines know your site’s authority from factors like your bounce rate and the time spent on your site. Email might not help you to rank immediately but can assist you in making sure that your content reaches the appropriate audience and makes the needed impact on your audience and search engines as well.

Your emails should be engaging, targetted and should have a way to interact with your audience.

Some ways in which you can improve engagement:

  • Encourage your readers to leave comments and share your content.
  • Provide links to your social channel, so that your audience can connect to you on different social channels.
  • If your blog supports a non-profit cause, encourage users to share the post.

4. Emails for promoting your content

What is the use of creating awesome content if you do not make the same efforts in sharing it? Email marketing is the best way to increase the visibility of your content. Not to forget, content is king in SEO which helps to rank in search engines.

You can create a series of emails, which focus on your best posts and include them in your newsletter. This will not only help you in promoting your content but will also engage your audience. Another bonus point is that it will improve the visibility of these post and increase traffic to your site.

5. Emails for link building

Modern day SEO revolves around three major elements of quality content, great user experience, trusted authoritative backlinks. Getting trusted authority backlinks is tough. It requires a lot of hard work and patience. Your site’s authority increases when you get links from other websites. For this, you need to make sure that your content has something valuable worth sharing.

If you conduct research to publish reports, industry trends reports, statistics based on studies and expert opinions in your content, then other bloggers will likely to mention your blogs or add your content their blog with a backlink.

Here email plays an important role. You can use an email newsletter to promote your case studies, survey reports, statistics and other research guides to your users and if they think it is valuable they are likely to add it in their post.

6. Add new subscribers

Encourage your email readers to subscribe to your YouTube channel, LinkedIn, Twitter, G+ and other social platforms. The key here is more the subscribers and followers on your social channels, more are the chances of social shares, comments, likes and more are the chances the popularity of your business.

Now that you have increased user engagement, encourage them to share your content on social media. When they will share your post, chances are their followers will engage with your content. You will get new visitors to the website with more sharing on social media.

Indirectly it will help you increase your SEO results.

By using your marketing emails to promote engagement across a variety of channels, you should see a boost in your SEO results as you would now have a relevant audience who want to read your content and promote it.

Juvlon helps marketers create many successful email campaigns.

Get on board with us and see your business reaching new heights.