Marketing Blog

Our library of email and sms marketing resources provides you insights
into the latest trends, news, tips and ideas for your digital marketing campaigns.

Most marketers know that text messaging is the most widely and frequently used feature on a smart phone, with 97% of adults using it, according to the Pew Research Center. But not all businesses are taking full advantage of the innovative ways that text message marketing, also known as SMS marketing, can be used to gather data, gain customers, build…

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