Marketing Blog

Our library of email and sms marketing resources provides you insights
into the latest trends, news, tips and ideas for your digital marketing campaigns.

It’s no surprise that most digital marketers are turning to personalization to up their email game. Although tactics like including a name in the subject line may increase opens, it’s not enough to stand out among your competitors, especially when so many brands are already practising it. You must truly personalize emails with unique and valuable messaging. (more…)

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