You can listen to the audio from the webinar here or check out the campaigns below.
1. LogoUp.com Offers Holiday Deal
Why we love it
A promotional email with a coupon is the go-to email for many marketers, but sometimes that email needs a hook. Remember, you can use uncommon holidays as a promotional hook. The example above offers a 20 percent discount for Halloween, but you can offer a discount for any number of holidays. Here’s a link to a list of odd holidays you can use.
2. Fabletics Runs a Social Contest
Why we love it
This email encourages subscribers to enter a Facebook contest. Readers simply click on the call to action and can enter the contest on the company’s Facebook page. By sending an email about the contest, there are several benefits:
- You’re creating a buzz around your brand
- People love freebies
- You’re cross-promoting your brand via email and social media
- You’ll increase your social media followers
3. Destination Maternity Runs “Journey” Campaign
Why we love it
This email coincides with the weekly needs of a mother-to-be. Each email goes on the “journey” with the customer. At 13 weeks when an expectant mother is having trouble fitting into her regular pants, an email appears in her inbox that offers a solution.
Marketers want to tap into the needs of their customers and this kind of email does so on a specific, weekly basis. Tap into your customer base and figure out their buying journey and send emails that match their needs.
4. BuzzFeed Depends on Humor
Why we love it
Marketers gravitate towards promotional emails and newsletters, but the unsung hero of the inbox is the content email. The email above is sent with the sole purpose of getting the subscriber to read the full article on the BuzzFeed website. You’ll notice this particular email uses a humorous headline to encourage people to read more. Consider promoting your high quality via email.
5. Nosh.On.It Encourages Referrals
Why we love it
This email has a “Refer a Friend” button in the top right corner. Marketers tend to overlook the power of referrals. What better way to get increase referrals than through email? By placing a simple button on your next email, you could add more names to your email list.
6. True Citrus Drips Information
Why we love it
A drip campaign is an excellent email marketing tool. A drip campaign sends emails to a specific section of your email list over the course of time. Essentially, you’re dripping information to these subscribers, much like a dripping faucet. This particular drip campaign is aimed at inactive customers. Using the emails above, True Citrus is able to clean up its email list.
To learn more about drip campaigns, check out this infographic that explains how they work.
Do you have an example of a great email campaign? Tell us about it in the comment section below.
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About the Author:
Lisa Furgison is a freelance journalist and co-owner of a media company, McEwen’s Media. Find her on Twitter @lfurgison.