A/B testing is a feature that enables mails to be sent to the best performing sample of your creative. Before sending out a mail, the user is given a choice to send 2 creatives of the same mail to 2 different smaller portions of the total target audience. Depending upon the open rate or click rate, the best performing creative is sent to the rest of the target audience.
Tag: A/B Testing
July 23rd, 2012 by Maansi Tiwari
