There is a fever that has gripped India like never before. Yesterday’s match vs Pakistan was tense. With Pakistan’s fumbling bowling, Sachin’s 6 “lives”, Sehwag’s stellar hits, and finally our awesome bowling it was match to watch. For every wicket taken you could hear cheers from the surrounding buildings and “gallis”. Sachin was declared the man of the match. Everyone is praying for his 100th century in the world cup finals at Mumbai.
So why is your email list like Sachin Tendulkar?
Here is why –
1] Sachin is an integral part of India’s team. I doubt if India can be a formidable team without him. Likewise if you don’t have a formidable email list, your Email Marketing program will lack teeth and may be giving a lack luster performance.
It’s possible that Email Marketing is one of the channels that you are using to communicate your brand offering, and that you are unhappy with the opens and clicks that you receive. You might be thinking it’s better to invest your time and money in social media and pay per click ads online. Think again. What Sachin is to our team, so is Email List to your Marketing. You may have the content right, the website perfect, you may be sending it via the most trusted marketer, but if you have the wrong email that get bounced, what’s the point?
