Over a lunch, of what now I wish had been nuts and grass, I had an interesting discussion with a friend on weight management and diet. I wanted to know his secret of losing 8 kilos in 2 months. As is usual in such cases, the losing party is enthusiastic and the gaining party is subdued.

As I sat and listened with a subdued mood, I realized Email Marketing too has a lot to do with his secret. Downing another sugared-piping-hot-boiled-to-death chai, my mood was lifted as I began to think of Email Weight.

What is Email Weight? Let me explain. Many of us have a half acknowledged feeling of guilt about our weight. It’s like a fog that quietly creeps and settles on our conscience on Sunday nights after dinner. It’s a small persistent voice that tells us that we’ve had a tad too much to eat over the weekend. Weight creeps slowly on us till one day when we rummage around for that old denim jeans and realize that it no longer fits.

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You want to do email marketing. But you are faced with a lot of difficult tasks ahead. Perhaps these are the questions that you are asking:

“We don’t have a list of emails with us!”
“How should we create our email?” How should it look? What should be its design?”
“What should we write in the email?”
“What should we write in the subsequent emails?”

We understand these pains. We answer them every single day. You are not alone in facing these problems. Big companies, to news websites to small and medium enterprises who have recently started their websites – all of them face these questions.
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