Did you send out one big image-advert in your email to your readers again?

Granted, your campaign creative was great, but does this happen to you too often? If you are short on staff and time here is a post that might just help organize your writing:

1 Structure: Think of your email like a magazine or newspaper. Create two-three big sections. People can then build up a relationship with it and skim read it easily.

2. Visual: Use headlines,  small images and text introductions. Give ‘read more’ links so that readers can skim quickly and choose to click and read stuff they are interested in.

3. Relevant: Keep the content on topic. No essays. Be to the point. Keep the text short; up to two sentences in a line.

4. Useful: Give topical information that the reader can actually use.

5. Call to Action: Whats the objective of your email? Keep that button loud and clear in the email. (more…)

Google made a big announcement on 30th January 2012. Well, it wasn’t just Google, the announcement actually came from fifteen leading email service and technology providers, that they are all fighting spam and phishing together, in a big way, by forming a new email authentication standard. If you are in any way connected with digital marketing, or email marketing here is a short post on what how and why of this important development.

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We have recently introduced a new feature in Juvlon called the “Pre- Header”.

What’s this? It’s the text that will appear above all other content of the email.

Here is where you put your pre-header when you log in to Juvlon:

And here is how it will appear:

Why is this important? Many email clients like gmail, hotmail show a bit of the content, like a peek,  before the email is actually opened. Gmail calls it, snippets.They look like this:

Why is this important? This is a good way for letting your readers know what to expect in the email. Done right, it helps improve open rates.

Instead of getting the typical “Click here to view this email online” you can have something more relevant for your readers. Stay tuned, more features are lined up this year!.

I think the most typed words in January are “Happy New Year” and “Trends”. Come January everyone is predicting what to expect in the year ahead. It’s not even a week I have read some interesting advice and trends on what to expect in digital marketing this year. I found an interesting report which makes for a good sensible reading. I recommend it for digital marketers. I have also complied is a list of 5 good articles you may want to read on the trends in 2012 for Digital Marketing.

My recommendation to you? Just do ONE thing. I promise you it will have a massive impact on your marketing efforts.

But first here is the gist of popular trends on what to expect in 2012: (more…)

We have great news to share!  We have tied up with BigRock India’s leading web presence services provider.

What does this mean for Juvlon users? Well, simply put you get upto 15% discount on BigRock products and services. You can read  more about the partnership and the press release.

Here is why Naresh thinks this is important for our users:  “We have seen a high growth of adoption of Email Marketing among enterprises of all sizes. Any digital marketing and especially permission-based Email Marketing is directed at improving return of marketing investment. This is one more way we want to offer value to our clients to help their business.”

While I on the other hand want to say that this is a great way for us to give something back to our users. This is just our way of saying “Thank You!”.

We strive to endeavour to add value to your business. We are all ears to hear what you think of this deal and also what more you would want from Juvlon.