Writing Tips to make your emails effective


How are your writing skills? To create and send effective emails, you need some decent writing chops. You want to deliver an on-point message that engages subscribers and compels them to act. No matter what your skill level, we have some simple tips that can help you craft killer emails with precision writing.

Here are five writing tips that you can use to make your emails more effective:

1.Write a great subject line
Thirty-five percent of email recipients open email based on the subject line alone. So what makes a great subject line? Remember these writing tips:

> Keep it short
Keep your subject line to 50 characters or less.

> Describe what’s inside
Tease subscribers with a brief description of your email’s purpose.

> Use urgent language
If there’s a time-sensitive deal inside, or a limited number of items available, say so in your subject line. Using urgent language like, “time is running out” or “only 5 seats left” can convince subscribers to act.

2. Get to the point
Opening an email and seeing a long piece of text is enough to scare off a recipient. People are busy. Keep that in mind as you write.

Keep your emails short, especially if you’re using mostly text. Infographics, photos or even bullet points can seem less daunting upon first glance.

In this email announcing a sale on hanging picture canvases, the company gets right to the point by highlighting the deal.

Spring Sale- Email Marketing Example

3. Get personal then open strong
Whenever possible, use the recipients name in the greeting, which engages the reader. Research shows personalized emails deliver 6x higher transaction rates, but 70 percent of brands fail to personalize an email.
Include the word “you” throughout the email as well. It offers a friendly, conversational tone.

4. Be clear on the reader’s benefit
Whatever the message of your email, ensure that it includes a clear benefit to the reader. It doesn’t have to be a discount; it could be a free download, or the solution that your product or service provides.

In the welcome email below, the shoe company outlines the benefits of its email list. The bulleted list provides a clear list of advantages to subscribers.

Converse Welcome Emall Example

5. Include a call to action
Every email should include an instruction provoking the recipient to call, click, subscribe, order, read, reply, share, download or review.

The word choice for your call to action is important. You want something short, yet active. Popular calls to action include:

‘Shop Now’
‘Read More’
‘Reserve Yours Today’
‘Download Now’
‘Make an Appointment’
‘Schedule a Demo’

Notice all of the examples above are two to three words long. You want words that entice action like “now” and “today,” which urge subscribers to follow through.

With these five tips, you’ll create emails that are clear, engaging and compel subscribers to act. Don’t underestimate the power of your writing. Take time to create and proof read each email and your efforts will be rewarded!