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	<title>www.juvlon.com</title>
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		<title>About DMARC and Email Authentication</title>
		<link>http://www.juvlon.com/blog/about-dmarc-and-email-authentication/</link>
		<comments>http://www.juvlon.com/blog/about-dmarc-and-email-authentication/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 09:14:55 +0000</pubDate>
		<dc:creator>Geetanjali</dc:creator>
				<category><![CDATA[Email Authentication]]></category>
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.juvlon.com/?p=1075</guid>
		<description><![CDATA[&#8220;Email Authentication Simplified&#8221; Google made a big announcement on 30th January 2012. Well, it wasn&#8217;t just Google, the announcement actually came from fifteen leading email service and technology providers, that they are all fighting spam and phishing together, in a big way, by forming a new email authentication standard. If you are in any way connected with digital marketing, or email marketing here is a short post on what how and why of this important development. &#160; Who has formed this new standard? It is formed by DMARC.org. DMARC stands for Domain-based Message Authentication, Reporting &#38; Conformance. The founding contributors include: Receivers: AOL, Comcast, GMail, Hotmail, Yahoo! Mail Senders: American Greetings, Bank of America, Facebook, Fidelity, LinkedIn, Paypal Intermediaries &#38; Vendors: Agari, Cloudmark, eCert, ReturnPath, Trusted Domain Project Why is this needed? To combat email fraud. Its easy to fake an email. How can readers know if the email was really sent by their bank? How will Gmail know if the bank really sent the email? Email fraud is a big concern for everyone. Unfortunately India is right on top of email spam. This is a very important and good development for us. Aren&#8217;t there some standards already? Yes. SPF and DKIM are two popular standards amongst others. I wrote a simple guide about how SPF functions here. What is SPF? In short, there is a sender of email and there is a website that is claiming to send the email. Its possible that the sender is faking an email. So email providers like Gmail will look at the email, see who the sender is, go to the website and “ask” the website if the sender is authorized to send. If Gmail gets a “yes” reply all is well. What is DKIM? Domain-Keys-Identified-Mail system goes a step above. Here is<br/><a href="http://www.juvlon.com/blog/about-dmarc-and-email-authentication/">Read more...</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Juvlon has a new feature &#8211; Pre Header</title>
		<link>http://www.juvlon.com/blog/juvlon-has-a-new-feature-pre-header/</link>
		<comments>http://www.juvlon.com/blog/juvlon-has-a-new-feature-pre-header/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 12:23:06 +0000</pubDate>
		<dc:creator>Geetanjali</dc:creator>
				<category><![CDATA[Juvlon Product Update]]></category>
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.juvlon.com/?p=1030</guid>
		<description><![CDATA[We have recently introduced a new feature in Juvlon called the “Pre- Header”. What&#8217;s this? It&#8217;s the text that will appear above all other content of the email. Here is where you put your pre-header when you log in to Juvlon: &#160; And here is how it will appear: Why is this important? Many email clients like gmail, hotmail show a bit of the content, like a peek,  before the email is actually opened. Gmail calls it, snippets.They look like this: Why is this important? This is a good way for letting your readers know what to expect in the email. Done right, it helps improve open rates. Instead of getting the typical “Click here to view this email online” you can have something more relevant for your readers. Stay tuned, more features are lined up this year!. &#160; &#160; &#160; &#160; &#160;]]></description>
		<wfw:commentRss>http://www.juvlon.com/blog/juvlon-has-a-new-feature-pre-header/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What’s the ONE thing Digital Marketers MUST Do in 2012</title>
		<link>http://www.juvlon.com/blog/what%e2%80%99s-the-one-thing-digital-marketers-must-do-in-2012/</link>
		<comments>http://www.juvlon.com/blog/what%e2%80%99s-the-one-thing-digital-marketers-must-do-in-2012/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 12:34:29 +0000</pubDate>
		<dc:creator>Geetanjali</dc:creator>
				<category><![CDATA[Email List Building]]></category>
		<category><![CDATA[Email Lists]]></category>
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.juvlon.com/?p=1016</guid>
		<description><![CDATA[Just do ONE thing. I promise you it will have a massive impact on your marketing efforts. I think the most typed words in January are “Happy New Year” and “Trends”. Come January everyone is predicting what to expect in the year ahead. It’s not even a week I have read some interesting advice and trends on what to expect in digital marketing this year. I found an interesting report which makes for a good sensible reading. I recommend it for digital marketers. I have also complied is a list of 5 good articles you may want to read on the trends in 2012 for Digital Marketing. My recommendation to you? Just do ONE thing. I promise you it will have a massive impact on your marketing efforts. But first here is the gist of popular trends on what to expect in 2012: 1. “Expect more facebook apps and mobile media” &#8211;The 10 hottest media trends for 2012 (iMediaConnection.com) 2. “If you don’t have a mobile website, get one NOW” &#8211;Hot new marketing trends for 2012 (FirstPost.com) 3. “Showing ROI will be top of mind for marketers” &#8211;Top 10 Digital-Marketing Trends For 2012 From (CMO.com) 4. “Multichannel Marketing will dominate” &#8211;Top 5 Marketing Trends for 2012 -(Marketingprofs.com) 5. “Brands should analyze their own CRM data” &#8211;2012: The trends every marketer should be aware of (eConsultancy.com) While most reports are for US / UK, I read an interesting post from Medianama on why SMS or text messaging will decline in India this year. The rise of SMS Spam may have moved users away to BBM (black berry messenger) while IM chats, and mobile social networking are also getting popular by the day. The impact of the Do Not Disturb Registry on large companies has been to increase their communication via email.<br/><a href="http://www.juvlon.com/blog/what%e2%80%99s-the-one-thing-digital-marketers-must-do-in-2012/">Read more...</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Business Enabling Tools</title>
		<link>http://www.juvlon.com/blog/business-enabling-tools/</link>
		<comments>http://www.juvlon.com/blog/business-enabling-tools/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 08:28:46 +0000</pubDate>
		<dc:creator>Geetanjali</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.juvlon.com/?p=1001</guid>
		<description><![CDATA[Small to medium business online are using “Business Enabling Tools” to keep pace with their growth December is the time when you say “this year is over already!” and then make plans for your New Year resolutions. I have made 3 very important resolutions for the New Year and am waiting patiently for January 1. I can’t start working on them today. They just have to be started on January 1st you know. I am like that only. Looking back on the year, that’s over already, I feel happy that we’ve done a lot of new things at Juvlon.  Our team has increased, we have clocked huge growth during the festive Diwali season, and online registrations are touching a new high every month. In fact, the general mood of the eCommerce Industry in India is upbeat.  There is a whole legion of small to medium business online that are using “Business Enabling Tools” to keep pace with their growth. What is more interesting is most of these New Business Enablers are either free or at a very low cost for basic business operations to function. Take websites. You can build a great website with simple CMSes like WordPress or Joomla.  Take CRM. Salesforce and Zoho have made making the sales processes like lead management and pipeline management easy.  There is a whole gamut of services from HR tool to invoicing systems that are available with plain vanilla CRM. Google Analytics is the web analytics tool of choice for most websites and has enough insights to make data eaters drool.  Products like “BugZilla” help keep track of all software bug reports and product feature roadmaps, this again  is totally free.  Google apps and Chat makes it easy for our teams across India chat and interact online. Another interesting application is Live<br/><a href="http://www.juvlon.com/blog/business-enabling-tools/">Read more...</a>]]></description>
		<wfw:commentRss>http://www.juvlon.com/blog/business-enabling-tools/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Email Marketing ROI at 40 dollars</title>
		<link>http://www.juvlon.com/blog/email-marketing-roi-at-40-dollars/</link>
		<comments>http://www.juvlon.com/blog/email-marketing-roi-at-40-dollars/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 09:19:23 +0000</pubDate>
		<dc:creator>Geetanjali</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.juvlon.com/?p=985</guid>
		<description><![CDATA[Email Marketing ROI = $40.56 The Direct Marketing Association released Power of Direct economic impact study in October. (The Direct Marketing Association (DMA) is a trade association of businesses using and supporting multichannel direct marketing tools and techniques. It represents companies in the US and 48 other nations). Email is bringing in $40.56 for every dollar spent on it this year, according to the DMA. This is compared to catalogs’ ROI of $7.30, search’s return of $22.24, Internet display advertising’s return of $19.72 and mobile’s return of $10.51. Commercial email is expected to drive $63.1 billion in sales this year, compared to $57.8 billion last year, according to the study. The DMA projects email to drive $67.8 billion in sales in 2012 and $82.2 billion in sales in 2016. Here is one more source for more reading: The Magill Report For all you evil generals who want to blow up the Email Marketing universe here is our revenge: Image Credits: xkcd.com]]></description>
		<wfw:commentRss>http://www.juvlon.com/blog/email-marketing-roi-at-40-dollars/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Emails that worked for me in the Diwali overload</title>
		<link>http://www.juvlon.com/blog/good-emails-in-the-diwali-overload/</link>
		<comments>http://www.juvlon.com/blog/good-emails-in-the-diwali-overload/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 12:54:43 +0000</pubDate>
		<dc:creator>Geetanjali</dc:creator>
				<category><![CDATA[Email Examples]]></category>

		<guid isPermaLink="false">http://www.juvlon.com/?p=970</guid>
		<description><![CDATA[Is this how your inbox was during the “Happy Diwali Overload”? Mine was! I lost track of how many companies sent me “Diwali offer” emails and how many good deals there were. In the melee of the Diwali offers, I did manage to remember a few good emails. My team was up (at times at 12 in the night taking calls from clients) on phones and server rooms to manage the surge in the email traffic. As an email marketer I was very happy to see the good jump in the email volumes this season. So why the “Happy Diwali Overload” post? Because in the melee of the Diwali offers, I did manage to remember a few good emails that worked for me. Here are some that worked: Disclaimer (They are our clients). One of the main reasons this email worked for me was, Direct Mail. I got a Direct mail, a nice letter from Shoppers Stop about the Choose Your Own Gift scheme and the Email came around the same time.  This did help me remember the offer. The subject line “Geetanjali Dighe, it&#8217;s time to Choose Your Own Gift” caught my attention. I believe it’s the use of my own name in the subject line helped.  Plus the fact that First Citizen sends me my point statement means I know this email is usually relevant for me. I liked the use of an animated GIF image in this email as well. Key Point: Direct Mail helped me remember this email. Another email that made a few of us in the office forward and discuss it (we don’t lead very enviable lives now do we?) is this: It did not have heavy images, nor any personalization, nor much content. It came from a business associate.  It was not very<br/><a href="http://www.juvlon.com/blog/good-emails-in-the-diwali-overload/">Read more...</a>]]></description>
		<wfw:commentRss>http://www.juvlon.com/blog/good-emails-in-the-diwali-overload/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Awesome reasons for including Email Marketing in your digital channel mix</title>
		<link>http://www.juvlon.com/blog/awesome-reasons-for-including-email-marketing-in-your-digital-channel-mix/</link>
		<comments>http://www.juvlon.com/blog/awesome-reasons-for-including-email-marketing-in-your-digital-channel-mix/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 08:52:27 +0000</pubDate>
		<dc:creator>Geetanjali</dc:creator>
				<category><![CDATA[Email Analytics]]></category>

		<guid isPermaLink="false">http://www.juvlon.com/?p=941</guid>
		<description><![CDATA[Email Trends Report, Forrester research and more reasons to look at email! If you are marketer and are looking at digital channels, you probably have SEO to reach your audience, use SEM, and PPC to get interested audience to click through to your website and also have Social Media presence to build awareness and engage your audience. However, not many marketers swear by Email Marketing. Here are a few awesome reasons to look at Email Marketing this festive season. It’s a direct channel. Behind the mountains of online and offline purchase data, loyalty points system and CRM servers is the data about your customer or prospect. It can be a name of customer, with her physical address or her loyalty card number. In short anything that identifies your buyer uniquely. This unique identifier in the online world is the email address. I call it the most important address on the Internet that you can own especially if you are conducting business online. We, as digital marketers, should give this CRM data, especially the email addresses its deserved respect, comb it for correctness, and update it regularly, literally like ants in an ant hill. This is your own data of customers that you can finally build a direct dialog with. This email address is more valuable because the customers have given the permission to receive emails. If this permission is abused, it’s a simple matter for your email to land in the junk folder or worse be marked as spam. This has far serious implications than many marketers think and eventually you will see erosion in trust in your brand. However done right, it will result in direct sales for you. (Download the Forrester Research) It’s a measurable channel. When you send your email message to your readers, you instantly get<br/><a href="http://www.juvlon.com/blog/awesome-reasons-for-including-email-marketing-in-your-digital-channel-mix/">Read more...</a>]]></description>
		<wfw:commentRss>http://www.juvlon.com/blog/awesome-reasons-for-including-email-marketing-in-your-digital-channel-mix/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Emails Visitors Spent 30% More Time on Website And Other Awesome Email Metrics</title>
		<link>http://www.juvlon.com/blog/emails-visitors-spent-30-more-time-on-website-and-other-awesome-email-metrics/</link>
		<comments>http://www.juvlon.com/blog/emails-visitors-spent-30-more-time-on-website-and-other-awesome-email-metrics/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 06:25:08 +0000</pubDate>
		<dc:creator>Geetanjali</dc:creator>
				<category><![CDATA[Email Analytics]]></category>

		<guid isPermaLink="false">http://www.juvlon.com/?p=875</guid>
		<description><![CDATA[Here are some metrics to show how powerful this medium can be. Email Marketing may not yet seem that awesome to many. But if you are a digital marketer and don’t know the power of this medium, you are missing the woods for the trees. The Juvlon team releases various Email Marketing Statistics from time to time (See the latest report here). Bounce Rate, Open Rate and Click to Open Rate are the typical metrics used to assess the performance of Email Campaigns. Along with these we have been using two more excellent metrics. They show how powerful this medium can be. &#160; &#160; What’s the Average Bounce Rate? It’s 4.72% Bounce rate is very important for your email campaigns. A high bounce rate means that you have a lot of invalid email addresses in your database. This affects your brand and IP reputation in the long run. We recommend that generally the bounce rates should be lower than 5%. After analysing 75Million emails we found that the average bounce rate was about 4.72%. How does that compare to your campaigns? What’s the Average Open Rate? It’s 12.45% That’s the average email open rate we are seeing. Is your campaign doing better? Average Open rates fluctuate a lot. Email open rates vary based on day of the week, time of the day, subject-line and most important, the audience. For example welcome emails generally get more opens than regular emails. A book promotion launch email sent to a particular city will get much better open rates as the content, subject and the audience are closely coupled together. We have used re-marketing, that is engaging inactive audience, moving from full image emails to HTML emails, segregating data into segments and sending relevant content to improve the results of many campaigns. Average Click<br/><a href="http://www.juvlon.com/blog/emails-visitors-spent-30-more-time-on-website-and-other-awesome-email-metrics/">Read more...</a>]]></description>
		<wfw:commentRss>http://www.juvlon.com/blog/emails-visitors-spent-30-more-time-on-website-and-other-awesome-email-metrics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>What is SPF? SPF explained in simple words.</title>
		<link>http://www.juvlon.com/blog/what-is-spf-spf-explained-in-simple-words/</link>
		<comments>http://www.juvlon.com/blog/what-is-spf-spf-explained-in-simple-words/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 12:00:53 +0000</pubDate>
		<dc:creator>Geetanjali</dc:creator>
				<category><![CDATA[Email Authentication]]></category>
		<category><![CDATA[Email Marketing Basics]]></category>

		<guid isPermaLink="false">http://www.juvlon.com/?p=859</guid>
		<description><![CDATA[SPF in is an “Authentication Mechanism”. It’s like an ID card that your email carries and shows the the bouncer at the ISP&#8217;s door Have you seen emails go out in the sun and get totally tanned? Well, they should have used a sunscreen with a Sun Protection Factor of 30.  Whaaaa? Ok. I am kidding. The SPF in your sunscreen has nothing to do with the SPF in email marketing.   In this post I hope to convey in very simple words, without getting into any jargon what SPF is about. SPF in Email Marketing is an “Authentication Mechanism”. It’s like a badge that your email carries and produces when the bouncer at the ISP asks for it. Who wants this authentication? The ISP who is showing you the email, for example Yahoo is the ISP that checks the email before letting it into your Yahoo Mail inbox. (Substitute Yahoo for Gmail, Hotmail etc.) What is being authenticated? The email is being checked to see if it was sent by a spammer. Who authorizes, or establishes if the email is genuine? Your website. Here is how this happens: The ISP asks the email for its “ID” card or badge before letting the email in. The email then shows its “SPF” which is like its badge showing which website it has come from. The ISP then goes sneaking to the website, asking if the ID is genuine. The website looks at the badge and says “Yup. That’s my email, alright. Please let him pass.” Here is this exchange in the format the “Internets” understand well, via stick people (who else?)! So you see the final authority in making sure that your emails land in the inbox is with your website. Your website needs to “authenticate” the email. The full form<br/><a href="http://www.juvlon.com/blog/what-is-spf-spf-explained-in-simple-words/">Read more...</a>]]></description>
		<wfw:commentRss>http://www.juvlon.com/blog/what-is-spf-spf-explained-in-simple-words/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Good News – Now Send Emails Just for Rs. 300!</title>
		<link>http://www.juvlon.com/blog/good-news-%e2%80%93-now-send-emails-just-for-rs-300/</link>
		<comments>http://www.juvlon.com/blog/good-news-%e2%80%93-now-send-emails-just-for-rs-300/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 10:54:46 +0000</pubDate>
		<dc:creator>Geetanjali</dc:creator>
				<category><![CDATA[Juvlon Product Update]]></category>

		<guid isPermaLink="false">http://www.juvlon.com/?p=783</guid>
		<description><![CDATA[We heard you dear customers and have made several improvements to Juvlon pricing. Increased Trial Period Your Free Trial account is now valid for 1 whole month! Send emails for as low as Rs 300/- We have introduced two new price bands. You can now send 500 emails for just Rs. 300/- .For those of you who may want to send about 2000 emails, you can now do so for Just Rs 800/- Reduced price Now you can send 5000 emails for just Rs. 1,250/- Whats more all our registered users get a special discount at BigRock!]]></description>
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