India’s first “Email Trends Report” released by Juvlon
Juvlon, India’s leading Email Marketing software, has released the “Email Trends in India” report. The report is an analysis of over 15 million business-to-consumer emails sent through Juvlon by large, medium and small enterprises. It reveals important benchmarks like average bounce rates, open rates and click-to-open rates measured over the quarter of Oct-Dec 2010. Such industry benchmarks, covering retail, finance and education sectors, have been published for the very first time in the Indian context. The Email Trends in India report has been made available for free on www.juvlon.com
Briefly, retail as an industry saw an email-open-rate of 12.93%. Finance performed lower with 11.92% opens and education did better with a 14.74% open-rate. Email-open-rate is the percentage of emails opened as against those sent. Click-to-open rates garnered 15.12%, 7.43% and 14.74% for retail, finance and education sectors respectively. Click-to-open rate is the percentage of clicks from within emails as against those opened. More details and conclusive analysis are available in the report.
“Permission-based Email Marketing is an important component of online marketing. Many marketers in India feel their own customer-base with emails has reached critical mass and email marketing cannot be ignored. We are seeing a great deal of interest in Email Marketing from companies of all sizes, across sectors”, says Naresh Bhagtani, CEO of Niche Software Solutions Pvt. Ltd., the company behind the software Juvlon.
“There is a strong need for published industry wise statistics for the Indian market in Email Marketing. This is why we will be releasing data every quarter on the bounce, open and click rates. We hope that the Industry wise Open and Click trends will help marketers judge their own Email Marketing program better” says Geetanjali Dighe, Marketing Head at Niche Software.
Juvlon is India’s Trusted Email Marketing Platform and has been operational since 2005. With Juvlon you can easily add email lists, create great looking emails without any HTML knowledge, send email campaigns and view and export reports instantly. What’s more, you can track your most engaged readers who open and click your emails over a number of campaigns. This opens up a great opportunity for targeted and relevant promotions.
Juvlon is an Email Marketing software developed and managed by the team at Niche Software Solutions Private Limited. Established since 10 years as a software services firm, Niche Software has since diversified into product development in the online marketing domain. It is headquartered out of Pune and has offices in Mumbai and New Delhi.
Niche Software Solutions Pvt. Ltd.
39/D Gultekdi, J.N. Marg
Pune 411 037