5 Tools to Boost Your Email and Social Marketing Efforts

Marketing your business is an ongoing effort. It takes time to create emails, and keep your social sites up to date.

There are tools that can help you with your marketing to-do list, but with thousands of tools and apps out there, how do you know which ones are worth it? Not to worry, we have a list of the top five tools every small business owner should know about.

These tools will help you conquer your email and social media marketing tasks. So, let’s not waste anymore time and get right to the list.

Email marketing
1. PopUp Domination
To keep your email list in tip-top shape you should have a spot on your website for prospective customers to sign up for your email list. Don’t worry; you don’t need to call a web designer to add this feature to your site. Instead, turn to PopUp Domination. With a few clicks you can create a tasteful pop up box that appears on your site and asks for contact information.
Cost: Plans start at a one-time payment of $47.

2. Litmus
Your subject line will appear differently depending on the device that a recipient uses to open it. With Litmus, you can see how your subject line, and your email, looks in different devices. Litmus can also help you test your emails to make sure each one is as successful as possible.
Cost: Free 7-day trial, after that plans start at $79 a month.

3. The Heminnway App
This handy tool will help you create clear content. You just copy and paste your content into a textbox and it will highlight areas that are confusing or wordy. It’s especially great for businesses that have a small staff that might not have someone to proofread an email before it goes out.
Cost: Free.

Social Media
4. Hootsuite
Tired of logging into several different social sites and creating posts? With Hootsuite, you can access all of your social media platforms from one centralized dashboard. You can monitor feeds, post messages and schedule content to appear whenever you want. This tool not only keeps your social pages organized, but it also saves time. You can set up posts weeks in advance, if you’d like.
Cost: There is a free version, after that plans start at $9.99 a month.

5. Swayy
It’s a good idea to share content from other sites that your audience will enjoy, but who has time to find articles to share? With Swayy, the work is done for you. You enter a list of topics that your audience is interested in and each day Swayy gives you a list of relevant articles. You can share the content on your social sites, or schedule it for a later date. It’s an excellent curation tool that a lot of small business owners swear by.
Cost: There is a free version, after that plans start at $9 a month.

Is there a tool or app that your business can’t live without? If so, share it with us in the comment section below and explain why it’s so beneficial.


About the Author:
Lisa Furgison is a freelance journalist and co-owner of a media company, McEwen’s Media. Find her on Twitter @lfurgison.


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