The Direct Marketing Association released Power of Direct economic impact study in October. (The Direct Marketing Association (DMA) is a trade association of businesses using and supporting multichannel direct marketing tools and techniques. It represents companies in the US and 48 other nations).
Email is bringing in $40.56 for every dollar spent on it this year, according to the DMA.
This is compared to
- catalogs’ ROI of $7.30,
- search’s return of $22.24,
- Internet display advertising’s return of $19.72 and
- mobile’s return of $10.51.
Commercial email is expected to drive $63.1 billion in sales this year, compared to $57.8 billion last year, according to the study.
The DMA projects email to drive $67.8 billion in sales in 2012 and $82.2 billion in sales in 2016.
Here is one more source for more reading: The Magill Report
For all you evil generals who want to blow up the Email Marketing universe here is our revenge:
