Email Marketing Statistics

Interesting email marketing stats every marketer should be aware of.

1. Email marketing yields an average 4,300% return on investment for businesses in the United States. (Direct Marketing Association)

2. 66% of online consumers made a purchase as a result of an email marketing message (Direct Marketing Association)

3. 56% of marketers surveyed identified email as being most effective at retention, several points ahead of social media marketing.(Direct Marketing Association)

4. Email conversion rates are three times higher than social media, with a 17% higher value in the conversion. (McKinsey & Company)

5. Email is nearly 40 times better than Facebook and Twitter at acquiring customers. (McKinsey & Company)

6. 95% of those who opt into email messages from brands find these messages somewhat or very useful. (Salesforce)

7. 74% of consumers prefer to receive commercial communications via email (Merkle)

8. 35% of email recipients open email based on the subject line alone (

9. 64% of decision-makers read their email via mobile devices. (TopRankBlog)

10. Personalized emails improve clickthrough rates by 14% and conversion rates by 10%. (Source:Aberdeen)

11. Companies that use email list segmentation saw 39% higher open rates and 28% lower unsubscribe rates. (Lyris Annual Email Optimizer Report)

12. Emails with social sharing buttons increase click through rates by 158%. (Nonprofit Hub)

13. The two biggest factors influencing open rates are the organization the email is from (64%) and the subject line (47%). (Chadwick Martin Bailey)


About the Author:
Smita More is a marketing professional and drives marketing activities for Juvlon – Email Marketing Software. Connect with Smita on LinkedIn.

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