Emails We Loved In 2016 – Part I

We love email marketing. It seems like every day someone creates an email that inspires all of us to up our marketing game. So here are 12 of our favorite emails from brands in 2016 (in no particular order), along with the smart strategies that make them so effective.

1. Nike – Bold design that’s made for mobile
Nike’s bold theme-based design keeps your eyes interested and generates excitement for the product. The email feels light and inviting rather than heavy and cluttered.

Over 54% of emails are opened on mobile phones


2. Zomato – When delicious images tell the story
Thanks to a clean layout, you can quickly scan through this email and select the restaurant for your Christmas plans. And since the human brain is hardwired to respond to images of food, putting the emphasis on those delicious-looking dishes compels subscribers to make a reservation sooner.

Our brain processes images 60,000x faster


3. Birchbox – Promote in style
Offering discounts for your online store can be a powerful weapon in your conversion arsenal, as online offers can be an effective tool for not only customer acquisition, but also for customer loyalty. The event invitation email, like this one by Birchbox, is one the most important email you can send for engagement campaigns. Drive your subscribers to your social platforms through event reminder emails.

Email subscribers are 3 times more likely to share your content via social media


4. Corporation bank – A very useful reward program
Loyalty rewards sent via email to your subscribers giving the right offers at the right time, generate better ROI than any other marketing platform. This email excels at resolving the customer’s problem along with offering more rewards. They have tapped on the customer’s requirement and delivered it when most needed.

Emails triggered by behavior are responsible for 45% of revenue


5. Huckberry – Dynamic content done right
Huckberry is retail brand for travelers offering tons pf product through their website. In this email, they educate their subscribers about a recommended place to visit, along with their products information. It’s relevant, personalized email at its finest.

56% marketers believe that content garners better engagement