Should Your Email Have Emojis?

Do you 🙂 when you see an emoji in an email? The use of emojis, icons and symbols has become a hot topic in email marketing. Some brands are all for emojis, while others see them as unprofessional.

We wanted to know what you think. Juvlon asked its customers whether or not emojis should be in emails. The results show 82.35 percent of customers say yes, and 17.65 percent say no.

It seems Juvlon customers are on to something. There is data that shows 56 percent of brands that use emojis and symbols in an email’s subject line have a higher unique open rate.

While that’s an impressive statistic, it doesn’t mean emojis are right for everyone. To help you decide whether or not to use emojis in your emails, we’ve created this handy guide to give you all the information you need to make the right decisions for your business.

Advantages of emojis
There are some convincing arguments to use emojis. Have a look:

  • Emojis standout
    In crowded inboxes, emojis standout. They’re eye-catching. Who doesn’t want to attract attention to their email?
  • They convey emotion
    Emojis convey emotion that’s difficult to sum up in words.
  • Emojis don’t take up a lot of space
    A good subject line is around 50 characters. An emoji conveys a message in just one character.
  • Emojis are a hit
    Right now, emojis are the “in thing.” Adding them to your subject line shows your brand is embracing the times.

Disadvantages of emojis
Here’s a look at some of the disadvantages of emojis:

  • They can look unprofessional
    In some cases, emojis don’t fit with the serious nature of a brand and can look unprofessional.
  • Render problems
    Some emojis don’t render correctly. In other words, rather than seeing a heart, your customers could see a big black box or a question mark.
  • Emojis can be overused
    If a brand uses emojis in every email, it can take away its effectiveness. If customers see them all the time in their inbox, they’ll ignore them.

How to tell if emojis are right for your brand
Here’s a list of questions to ask yourself before using emojis:

  • Does your brand have a straight-laced, professional tone?
  • Do you cater to high caliber clients?
  • Is your target demographic older?
  • Would your clients be bothered or turned off by an emoji?

If you answered yes to any of these questions, emojis might not be right for your brand. If you answered no, it’s time to give emojis a try.

Any brand that decides to use emojis should test them. Run split tests to see how your audience responds before adding emojis to your email marketing strategy.

The best emojis to use

Since emojis have become so popular this year, several companies have run tests to see which ones garner the best results. According to Econsultancy, the snowman, sun and star receive the highest open rates. Here’s a look at the open rates for each symbol:

Emoji's with Best Open Rates

Research from Experian shows these 15 symbols are the most popular:

Most Popular Emoji's

Where to get emojis for your emails
If you want to give emojis a try, here’s a list of places that offer them for free. You can download them or copy and paste them right into your email template.

Have you used emojis in emails? Share your experience with us in the comment section below.

Lisa Furgison

About the Author:
Lisa Furgison is a freelance journalist and co-owner of a media company, McEwen’s Media. Find her on Twitter @lfurgison.

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