Promotions have been the driving force for industries like e-commerce, tourism, real estate, etc. There have been many digital marketing channels that work. But email stands out as a clear winner for customer acquisition and engagement, and for its affordability for small businesses.
You already know that Christmas and New Year’s is a lucrative time, but are you sure you’re promotion strategy will be successful? You’ve got the website locked down and your campaigns finalized, but without effective email marketing, you could be missing out on a significant chunk of revenue. Luckily, it’s not too late to bring your emails up to speed.
Here are a few essential things you need to have covered for promoting your offer through email marketing: