Tip of the Week – Segment your email list

Tip of the Week – Segment your email list

segment-your-list

Rather than sending emails to your entire list, break it up into smaller groups. You can break your list up by demographics like age, sex or income brackets. You can also segment by buying frequency. Make a list of loyal customers and a list of inactive customers. By segmenting your list you can send targeted messages to each group.

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