InfoG: 10 Customer Retention Emails That You Should Be Sending
10 Customer Retention Emails That You Should Be Sending
Customer retention is keeping the current customers engaged with your brand, these customers are those that you have already spent money acquiring. Attracting a new customer costs a lot. Research says, on an average increasing customer retention rate by just 5% can increase profits by 25-95%.
As a business tries to look for different ways to attract more new customers, retaining the existing ones is important too.
Here is how customer retention helps to increase the profitability of your business:
The marketing cost is reduced
Repeat purchases mean profits
You get valuable feedback from customers
Enhanced brand reputation
Constructive relationship with the customers
The following infographic focuses on some examples of emails that you should send for better customer retention.