Are you aware of the important email marketing statistics? You should be, they could play a crucial role in how you approach your email outreach efforts, and maximize performance of email campaigns.
As a marketing professional, you need to know the effectiveness of email marketing. When done correctly, email marketing is very effective and brings results. In fact, it’s the best way to get the highest ROI for your marketing efforts.
Recent studies show email marketing can yield a 4400% ROI and $44 for every $1 spent. With these kinds of returns, it’s no surprise that email marketing is continually the most effective digital marketing strategy.
Email marketing is becoming one of the most creative and productive ways in 2018 to engage with your customers in a highly relevant way.
Email stats like ROI, personalization, segmentation, mobile responsiveness, content, marketing automation etc. are some of the most important factor to look for before planning email marketing strategy in 2018.
We’ve compiled some of the key statistics into this infographic which are worth considering before formulating your email strategy.