Organisations mistakenly believe that mobile marketing requires heavy investment in apps and does not allow for personalised, targeted communication and lacks strong analysis to support ROI. The reality is that access to mobile communications is far easier than perceived and gaining access to mobile consumers (smartphone and non-smartphone) can be as simple as sending a personalised, targeted text message.
The means to instigate two-way SMS messaging between a company and their mobile users is essential to building a brand in households around the world provided consumer privacy is protected through legal requirements for opt-in.
As more brands look to target customers on the move, SMS is becoming an increasingly essential part of their multi-channel mix too. SMS garners great response, and is set to slay the markets in the upcoming year too.
As we are surrounded by predictions for digital and mobile marketing, let us dive in to the statistics and basics of sms marketing that are gaining fans from various industries, and generating positive customer response.