How do you measure the performance of your email marketing campaigns? Getting your emails to the inbox is only the first winning step. Actually engagement begins when the message is opened and read. We have always been looking at the open and the click-though rates, unsubscribes and spam complaints. But is this enough to help us know what could we do to improve our email marketing?
Watch our webinar where we go beyond these basic metrics and take a deeper look into our receivers’ interaction levels and many other parameters that we should not miss at all. Geetanjali Dighe, a digital marketing expert and consultant, suggests a new mindset on email marketing performance measurement altogether.