Marketers, all around the world, have been finding ways for converting their subscribers into loyal customers. Many popular brands have reached out to their customers with different innovative strategies and have been successful in increasing their ROI. Read more about the case-study of a retail brand that highlights the reason behind the popularity of their emails.

Cart abandonment emails help you to bring customers back and secure a sale. According to marketers, 74% of customers abandon their online shopping carts. By sending a reminder, customers are more likely to return to your site and finish their purchase. Read on to know more about the benefits of cart abandonment emails.

SMS marketing is considered to be extremely successful by many marketers. It is one of the most effective direct marketing channel. Consumers prefer marketing messages to be sent through SMS and hence have higher open rates. Here are some points which you should check before deploying your SMS campaign for higher click through rates.