Marketers reveal that when email content is interactive, the open rate increases by 73%. Using story forms is the most endearing way to hook your audiences, sustain interest and create memories, ensuring the success of your email marketing campaign. It is the best way to connect customer & brand emotionally. Read on to know more about the art of storytelling through a series of emails.

A welcome email is your first interaction with your new subscriber. It not only serves as a base for your future communication with your subscriber but also encourages new members to engage with your business. It is an excellent opportunity using which you can make a killer impression before the interest of your new subscriber dwindles. Read on to know the tips to ensure that your welcome email creates an engaging subscriber experience.

SMS marketing has evolved and today it’s rather interesting to see how marketers are envisioning it's future. It has been widely accepted by marketers as an efficient and cost-effective tool to reach customers as it is precise and direct. 98% of customers respond to text messages making it the most viral medium of direct promotion. Read on to know the best practices in SMS marketing.