How to Use Email Marketing to Build Brand Awareness
Emails have always been a marketer’s go-to tool. It is an effective channel for building your brand image and keep customers engaged. 82% of marketers consider email as the most effective channel to market content and improve lead nurturing and conversion rates. Planning an effective email marketing strategy plays an important role in creating awareness of your brand.
Why should brands use email marketing for creating brand awareness?
Using emails, you can connect with your prospects and customers at a very personal level i.e their inbox. Sending emails which focus on your brand and add value about it to the customers is the best way to interact with your clients, create brand awareness, drive registrations and ultimately increase your ROI.
Here are some reasons why you should start using email marketing:
-An easy and effective tool
-Reach already engaged customers
-Create and send targeted campaigns
-Easy to measure
-Instant impact and results
Here are some techniques in which you can use email marketing to build brand awareness:
1. Send a welcome email
According to a market survey, welcome emails generate 320% more revenue per email as compared to regular promotional emails. Whenever a new customer comes on board, don’t forget to send a welcome email.
Welcome emails are one of the first key steps to long-term success in email marketing. They build trust, reduce opt-outs, and get sales upfront.
Some tips for creating the best welcome emails:
– Add company logo for branding
– Try to keep the email content clear and engaging
– Set the receiver’s expectations (frequency of regular mailers, what to expect in the next mailer)
– Clear call to action
– Use adequate and attractive images
– Make sure your email template is responsive
Don’t forget to ask for permission for further communication with your brand. Let people know what they are going to receive from you so that they are very willing to sign up to your newsletter.
2. Brand image
Decide what image your brand should project, serious or fun and friendly? Decide one and stick to it. Keep this consistent in your brand’s communication at all points of contact with the customer.
This will help customers to connect with your brand and they will be looking forward to your emails.
3. Email template
Design the email template in such a way that it is effective and attractive. Emails now are responsive and focus not only on delivering their message across, but also creating a superlative experience for the recipient. Customers respond to emails that they find familiar. So make sure your landing pages and your emails are aligned.
Consider the following points while designing an email template:
Try to create an interactive email experience: Include navigation menus, image galleries, and sliders, reviews, quizzes, search bars, etc.
Typography: Try including a visually appealing font which helps to attract a subscriber’s attention and make your email appealing.
Email content: Create short, precise and relevant email content based on the information that you have gathered about a customer (likes, search history, previous purchase etc.) to increase their conversion rates. Integrating artificial intelligence with your email marketing can help you to focus on creating emails to which you could add tailored content.
Choose the right color for your Call-To-Action button: Your CTAs should grab the attention of subscribers compelling them to take the desired action. Also, the color that you choose for your CTA should go well with your brand and stand out in the email.
Include images and emojis in an email: An all text email would look boring and would not get the desired response. Emails which include self-explanatory images get more response as compared to the ones with bi chunk of text.
4. Share your knowledge and avoid continuous sales pitches
Try to maintain a healthy relationship with your customers by sharing with them the insights which will add to their knowledge. More subscribers will be opening your emails when you shift your focus to providing interesting content that is relevant to your subscribers.
5. Send emails regularly
Maintain consistency in the design of your emails and in the frequency that you communicate with your audience so that your audiences know when to expect an email from you.
Keeping your customers updated with the trends in the industry and providing them with a solution to their problems is an effective way to increase engagement and drive results.
6. Segment your list and don’t forget to personalize
Email content that is custom-tailored to a customer’s preferences, past activities and location is much more likely to be attractive to a customer over a mass mail which may or may not be relevant.
Segmentation helps you connect with your prospects better with a personal touch in your email. It establishes trust and loyalty as emails which your customer receive are highly targeted as per their preferences and interest.
Creating and developing brand awareness through email marketing is depends mostly on the content of your emails and the consistency in sending emails. A well-planned campaign can drive desired results and keep your customers coming back to you.
We at Juvlon can help you to create engaging email campaigns. You can try our platform for free!